The Role Of Revenge Tragedy In Hamlet - 1020 Words

An eye for an eye will only make the whole world blind is a common saying for revenge. Like Shakespeare he based most of his tragedies based on: betrayal, death, lies, and revenge, and they can be view throughout the whole play Hamlet. In the tragedy Hamlet, Shakespeare utilizes Hamlet’s character as a major role in the development of a revenge tragedy by his loss of morality, individuality, and madness throughout the play, further clarifying that indeed Hamlet is a revenge tragedy. Although Hamlet is not the only Shakespearean play that exaggerates crime and simultaneously enhances it, it also emphasis the difficulties of detection of an individual’s perception, do to the effect of scepticism; setting the play apart from the others. In†¦show more content†¦Hamlet: Murder? Ghost: Murder most foul, as in the best it is, but this most foul, strange, and unnatural. Hamlet: Haste me to know‘t, that i, with wings as swift as meditation or the thoughts of love , may sweep to my revenge.† Throughout the play Hamlet has one major motif and its to avenge his father’s death. An example can be seen in the following, â€Å"O vengeance! Why , what as ass am I! This is most brave, that I, the son of a dear father murderd prompted to my revenge by heaven and hell, must, like a whore, unpack my heart with words and fall-a-cursing like a very drab.†Although Hamlet can be seen as a â€Å"serial killer†, as the sympathetic protagonist in a revenge play, Hamlet’s killings take place in a favourable circumstances: when Hamlet kill polonius in anger and haste, he doesn’t do in a cold blooded way and it also shows a case of mistaken identity because Hamlet believed that it was King Claudius. Despite Hamlet’s mistake he’s still motivated to avenge his father’s death. Furthermore, Hamlet’s individuality can be seen fade away as he plans to avenge his father’s death. This is an impor tant aspect of the play because, throughout the play the protagonist focuses on his own reactions to the experiences as much as on the experiences itself.Show MoreRelatedHamlet : A Classic Revenge Tragedy1103 Words   |  5 PagesHamlet is not like any tragedy. Hamlet is a classic revenge tragedy. All the revenge tragedies were popular in England during the late 16th and early 17th. A Shakespearean tragedy is built upon a central conflict which runs through from the beginning to the end of the tragedy until the conflict is finally resolved. The play is built upon the long, tragic conflict between Hamlet and Claudius and the conflict is built upon the figure of revenge. The Driving points that shapes the plot of play areRead More Revenge and Vengeance in Shakespeares Hamlet - Why Revenge?1054 Words   |  5 PagesRevenge in Hamlet        Ã‚  Ã‚   In Elizabethan times, a type of play known as a revenge tragedy became popular. These plays revolved around, ... the revenge of a father for a son or vice versa, the revenge being directed by the ghost of the murdered man... (Harmon and Holman #6). Other characteristics include real or pretend insanity, philosophic soliloquies, hesitation on the part of the protagonist, conspiracy, and the use of horror. William Shakespeares Hamlet fully satisfies each of theseRead MoreHamlet as So Much More Than a Traditional Revenge Tragedy Essay1713 Words   |  7 PagesHamlet as So Much More Than a Traditional Revenge Tragedy Although Shakespeare wrote Hamlet closely following the conventions of a traditional revenge tragedy, he goes far beyond this form in his development of Hamlets character. Shakespeares exploration of Hamlets complex thoughts and emotions is perhaps more the focus of the play rather than that of revenge, thus in Hamlet Shakespeare greatly develops and enhances the form of the traditional revenge tragedy. Read MoreWilliam Shakespeares Hamlet as a Revenge Tragedy Essay1233 Words   |  5 PagesWilliam Shakespeares Hamlet as a Revenge Tragedy Revenge Tragedy was a genre which lasted from 1590 until 1615. The genre appealed to the Elizabethan audience’s desire for blood and violence without emotional depth. ================================================================== Revenge tragedies originated in the writings of the Roman Seneca (4BC-AD65) whose plays heavily influenced Elizabethan dramatists. Seneca’s tragedies, using stories derived from mythologyRead MoreHamlet Is Not Like Any Tragedy1142 Words   |  5 PagesProject: Shakespeare Essay Hamlet is not like any tragedy. Hamlet is a classic revenge tragedy. All the revenge tragedies were popular in England during the late 16th and early 17th. A Shakespearean tragedy is built upon a central conflict which runs through from the beginning to the end of the tragedy until the conflict is finally resolved. The play is built upon the long, tragic conflict between Hamlet and Claudius and the conflict is built upon the figure of revenge. The Driving points that shapesRead MoreHamlet as a Revenge Tragedy Essay examples1285 Words   |  6 PagesHamlet as a Revenge Tragedy Revenge tragedy was a brief sub genre of tragedy at the end of the sixteenth century, despite some clashes with the teachings of the church. In a revenge tragedy a crime, normally murder, has gone unpunished, because the criminal has too much power and cannot be reached by the law. This fact is revealed by a ghost to someone closely connected with the victim, laying on him the responsibility to revenge the crime. The revenger is usually anRead MoreEssay on Heroes and Revenge in Hamlet and The Spanish Tragedy1389 Words   |  6 PagesHeroes and Revenge in Hamlet and The Spanish Tragedy In Elizabethan drama, it was accepted that the villains of the piece would, because of their evil methods and aims, be revealed and punished - in other words, justice would be served. The problem, however, arises when the heroes of the piece use the same methods as the villains. I use the term hero warily, as the traditional hero of a revenge tragedy is one who would at first seem completely unsuited to a revenging role; Heironimo is portrayedRead MoreShakespeares Hamlet: The Tragedy of Revenge1165 Words   |  5 PagesShakespeares Hamlet: The tragedy of revenge The time is out of joint: O cursed spite, / That ever I was born to set it right! (I.5). Shakespeares Hamlet is an unwilling avenger. Despite his hatred of his uncle Claudius and his sense of the injustice perpetuated upon his fathers memory, Hamlet seems unable to obey the will of his fathers ghost. Ultimately, this is not shown to be a sign of weakness or cowardice upon Hamlets part. Rather, the intellectual protagonist understands all too wellRead MoreTheme Analysis : The Tragedy Of Hamlet 1578 Words   |  7 PagesJackson F. Jones Mrs. Larr English IV 1st Period 16 December 2014 Theme Analysis of Hamlet The tragedy of Hamlet is a work of literature that contains a multitude of themes. Some of these themes are apparently obvious as you read through the tragedy. Themes such as revenge and madness present themselves openly through the progression of the story. However, there are other themes that lurk below the surface. You just have to dive a little deeper into the story to find them. On the surface, the themeRead MoreThe Gendered Struggle: Comparing and Contrasting between Masculine and Feminine Perceptions of Honor in Two Cultures1597 Words   |  7 PagesThe comparisons between Medea and Hamlet are numerous. Both are stories about revenge that end in the controversial main character sacrificing everything in order to preserve one of the most important markers of identity of their time: honor. Medea was a controversial character in ancient times not only because of her filicide, but because she asserted that women have honor, an idea that was not the norm in Greece. In sharp contrast to her is Hamlet, the tragic hero that was honor-bound by his society

America Needs Voluntary Euthanasia and Assisted Suicide Essay

When people hear the word suicide it invokes controversy. Although it is a taboo subject; if a loved one was faced with a terminal illness becoming extremely critical this would pose a moral question. Could a person be willing to accept the fact their family member intended to use medical assisted suicide? Very few individuals would agree with this, but in the same instance should a human being want their relative to be in unbearable pain? According to the author, â€Å"Indeed, physician-assisted suicide implies not a resistance to but an extension of medical power over life and death† (Salem). There are various reasons as to why medical assisted suicide could be viewed as wrong, but it should be the patient’s choice on how they want to†¦show more content†¦In Oregon, they have some of the same similarities, but they also must have witnesses present in writing their statement , psychiatric examination, how long they have to live and what they have, be inform ed about other options of care, and have a waiting period to finalize their request (Haigh). This is in order to protect the individuals, their families, and the physicians (Fenigsen). The author Fenigsen points out that as humans, â€Å"We can solve many problems, but not the ultimate ones.† The author emphasizes with all the new ways of approaching life’s problems and trying to comprise for things in life that used to be unsolvable. Solving them should not be so difficult considering all the new technology we have to help. In reality, when trying to solve the decision of whether to choose how to pass away; he or she has no freedom to choose the way they can pass on. In all honesty it is violating basic human rights. In society it is considered immoral and degrading of human life when implementing the use of medical assisted suicide. It can be looked at as murder in some cases, which can cause lots of issues for families or individuals involved. If we can choose how we dress, what we eat, and where we live. Then why can we not choose to perish the way we would like to (â€Å"Why We Support Voluntary Euthanasia and Assisted Suicide†). Does an yone think about the well-being of the individual who is going through to process of painful treatments and theShow MoreRelatedPhysician Assisted Suicide And Voluntary Euthanasia1348 Words   |  6 PagesPhysician-assisted suicide and voluntary euthanasia is still under scrutiny for a number of reasons. â€Å"In spring, 1996, the Ninth and Second Circuits were the first circuit courts in the country to find a constitutional prohibition against laws which make physician-assisted suicide a crime† (Martyn Bourguignon, 1997). New York was one of the states that followed this prohibition. Eventually, The Ninth and Second Circuit, â€Å"allow physician-assisted suicide while attempting to protect individuals fromRead MoreThe Hidden Potential Of Euthanasia1006 Words   |  5 PagesThe Hidden Potential of Euthanasia When people think of the term â€Å"dying with dignity† they will usually picture themselves living a very fulfilling life where everyone saw them as some sort of hero. Maybe they want to be seen as someone who was strong and kept up with a battle to fight disease. This same image could come to mind with a person who chose to take their own life rather than let a disease or terminal illness be the reason for them dying. There are very few people that imagine dyingRead MoreEuthanasia Essay : Physician Assisted Suicide1566 Words   |  7 Pagespick how your life finished, how would you choose it? In physician assisted suicide, the option to end a patient’s life is provided to a patient with knowledge of the patient s intention. Unlike euthanasia, in physician assisted suicide, physicians makes death accessible, but does not specifically regulate the death (Broeckaert 1). Euthanasia is putting someone to death who is suffering from a pain, illness or injury. Euthanasi a means that someone other than the patient commits an action with theRead MoreEuthanasi Euthanasia And Euthanasia1692 Words   |  7 Pagesincrease in debates related to the topic of assisted suicide, also known as euthanasia. Many people, specifically in America, consider euthanasia as murder and against their ideals. In contrast, many specialists and other countries, as in Netherlands, believe that the idea of assisted suicide is a gesture of mercy towards terminally ill patients. Perhaps in order to construct an apt viewpoint on euthanasia, one must be knowledgeable on the background of euthanasia, along with having a clear understandingRead MoreEuthanasia: The Pros and Cons1281 Words   |  6 Pages Euthanasia: The pros Anatomy Durkos Sarah Carter Jan 6, 2013 Over the years there has been a debate on whether euthanasia is a â€Å"humane† form of death. Some believe it isnt humane and others believe euthanasia is personal choice. Euthanasia is legal Australia and in four states in the united states. The legality of euthanasia is based on ethics primarily. I am pro euthanasia for many reasons; Euthanasia is cheaper, it ends the suffering of patients, and self determinism. Read MoreIs Euthanasia Be A Morally Permissible Action?957 Words   |  4 PagesI plan to address the topic of euthanasia. I will cover the philosophy behind why it is not a regular practice, and differentiate between multiple forms. After introducing the issue, itself I will speak briefly on the legality of the issue. This should result in the principles of myself, Peter Singer, Don Marquis, and Michael Tooley all being brought together in this discussion. Ultimately, I will lead this discussion into the direction of why I have found euthanasia to be a morally p ermissible actionRead MoreEuthanasia Essay : Euthanasia And Euthanasia Essay1223 Words   |  5 Pages Euthanasia James Dudley Euthanasia continues to be an ongoing issue in modern society. Over the course of history, there has been a multitude of debates that have tried to justify assisted suicide, or euthanasia. Gallup’s study in 2013 openly shows this statistic by showing that over 75 percent of Americans trust that euthanasia should be acceptable. However, what Americans don’t comprehend is that making any form of euthanasia legal infringes upon the right to life as stated in the constitutionRead MoreExtending Life Or Death?992 Words   |  4 Pagesto suffer at the end of their live. A big controversy is physician-assisted suicide and why we should legalize it. People deserve the right to die with dignity! Physician assisted suicide is the person takes the product themselves, this is self-willed and self-inflicted (Boudreau). Another term is euthanasia, and this is self-willed and other inflicted (Boudreau). There are four types of euthanasia. The first is active euthanasia, which is someone other than the patient committing the action to endRead MorePhysician Assisted Suicide: A Controversial Topic1566 Words   |  6 PagesPhysician Assisted Suicide has become an enormous debate across the world. It was originally thought to be entirely cruel and immoral, but, as time has passed and medical ethics have been considered, it has slowly gained acceptance. Physician Assisted Suicide (PAS) is a legitimate option for those suffering from painful terminal illnesses. It allows the patient who is suffering to have a choice in the matter of their life, which is valuable when someone is in such a vulnerable place. LegallyRead MoreThe Death Of Assisted Suicide1593 Words   |  7 PagesAssist ed Suicide is one of the most debated and opinionated topic in the world today. Currently, the law in the UK has criminalised assisted suicide, with a maximum sentence of 14 years . Kevin Yuill opposes those who are in favour of legalisation. By referencing the floodgates argument he believes that more people who are not in a critical condition will use assisted suicide, thus exploiting the system and leading into a transition to involuntary euthanasia. He also touches on the flaws in the

Cebu Pacific Air Free Essays

History – In late August, 1988, Cebu Air was established in Pasay City, Metro Manila, the Philippines, but it only started operations almost 8 years later, in early March, 1996. – In February 1998, Cebu Pacific Air was grounded by the government, but continued its services next month, after the re-certification of its aircraft. – In late November, 2001, Cebu Pacific Air started operating international flights with a twice-daily service to Hong-Kong. We will write a custom essay sample on Cebu Pacific Air or any similar topic only for you Order Now – On the 1st of March, 2002, Cebu Pacific Air introduced thrice-weekly flights to Seoul. In the following years, Cebu Pacific Air continued to introduce new routes and increase flight frequency for some of the existing ones. – In late May, 2008, Cebu Pacific was named as the world’s number one airline in terms of growth, ranking fifth in Asia for Budget Airline passengers transported and 23rd in the world. – On July 22, 2008, Cebu Pacific became the first airline to use the new Terminal 3 of the Ninoy Aquino International Airport and the first airline to operate international commercial flights from the new terminal. In August, 2009, Cebu Pacific opened its Twitter account, being the first airline in the Philippines to use social media. – The only fatal accident in the history of Cebu Pacific took place on the 2nd day of February, 1998, when Cebu Pacific Flight 387, a DC-9-32 travelling from Manila to Cagayan de Oro, crashed on the slopes of Mount Sumagaya due to a pilot error, killing all 104 people on board. October 18, 2006 – Cebu Pacific (CEB), the country’s low fare leader, is now the No. domestic airline in terms of flying the most passengers, operating the most number of flight frequencies ; routes and flying to the most domestic destinations. CEB flies to 20 domestic destinations and operates a total of 624 one-way flights per week. The airline also operates a total of 24 routes in its domestic network. As of the latest market share report for the period covering October 1-15, CEB has a domestic market share of 45% and is ahead of its closest competitor by 1 market share point. This information comes from various airport operations summary reports. Lance Gokongwei, CEB CEO and president, said that the airline now offers an unbeatable combination of the lowest fares, the most number of domestic destinations and routes, the most flight frequencies, on-time flights and the newest planes in the country. Background Cebu Pacific entered the market in March 1996 with a promise to give â€Å"low fare, great value† to everyone who wanted to fly. After offering low fares to domestic destination, it launched its international operations in November 2001 and now caters flight to Bangkok, Busan, Guangzhou, Ho Chi Minh, Hong Kong, Jakarta, Kota Kinabalu, Kuala Lumpur, Macau, Osaka, Seoul, Shanghai, Singapore and Taipei. It provides destinations to which where one can go shopping and site seeing. Cebu Pacific Air operates a fleet of 33 Airbus (10 A319 and 23 A320) and 8 ATR 72-500 aircraft in which is the youngest fleet in the Philippines. Cebu Pacific is not just the leader in low fares but also in innovation and creativity. It was the first local airline to introduce e-ticketing, prepaid excess baggage and seat selection in the Philippines. Guests have also learned to anticipate a uniquely upbeat flying experience, as this is the only domestic carrier that offers fun in the skies with its games on board popularly known as Fun Flights, together with its entertaining in-flight magazine. Cebu Pacific also partnered with various destination hotels, car rental service, travel insurance and entertainment ticketing service, to provide its guests a more convenient travel experience. On time performance, schedule reliability and a smooth, comfortable flight are just some of the things that the air-traveling public has come to expect. Cebu Pacific Air is a low-cost airline based in Pasay City, Manila, the Philippines. It is the country’s second largest airline after Philippine Airlines. Its main base is Ninoy Aquino International Airport, Manila, with a hub at Mactan-Cebu International Airport. The airline was established on 26 August 1988 and started operations on March 8, 1996. It initially started with 24 domestic flights daily among Metro Manila, Metro Cebu, and Davao City. By end 2001, its operations have grown to about 80 daily flight to 18 domestic destinations. The airline is a subsidiary of  JG Summit Holdings. Cebu Pacific is currently headed by Lance Gokongwei, presumptive heir of  John Gokongwei, the chairman emeritus of JG Summit. The company has 1,182 employees (as of March 2007. In October 2010, the airline completed an IPO of 30. 4% of outstanding shares. Cebu Pacific carried more than 10 million passengers in 2010. Cebu Pacific started Cebu Pacific Air’s (CEB) unique low-fare; great-value strategy has allowed travelers to enjoy affordable flights to various local and international destinations. It offers industry leading budget fares through year-round â€Å"Go Fares†, which makes use of a tiered-pricing system. This unique product provides ultra-low fares through advanced bookings, making air travel a truly viable option for the Filipino, because Cebu Pacific believes that it’s time every Juan flies. More than this, CEB allows everyone to experience many firsts in the industry, innovations such as the global trend of e-ticketing, web check-in, seat selection, prepaid excess baggage and internet booking through www. ebupacificair. com. With a fleet of 38 aircraft with an average age of 3. 6 years, CEB operates the largest and youngest fleet in the Philippines. To support its growth requirements, CEB will be taking delivery of 22 more Airbus A320 aircraft in the next 5 years. In addition, CEB will be taking delivery of four Airbus 330 wide-body jets, 30 Airbus A321neo aircrafts, the newest member of the A320 series, to add more range, flexibility and efficiency to its fleet. Aside from having the largest domestic network and perating the most local flights daily, CEB continues to expand its international presence as it now flies 19 international destinations in the region, including major cities in China, Korea and Vietnam. As a true innovator in the industry, CEB recently launched flights to Cambodia, home of the Angkor Wat heritage site and direct access from Hong Kong to Kalibo, gateway to the world -renowned island of Boracay. Truly, Cebu Pacific Air works at making more dreams of flight a reality, true to JG Summit’s vision to make a better life available to the Filipino. SWOT Analysis Strengths * Group bookings may be made through the airline’s Group Sales team and will be subject to specific rules on deposits, payment, rebooking and restrictions. The passenger may contact Group Sales for more information. * Air flight bookings may be made directly on  www. cebupacificair. com, with the airline’s ticket offices * Cebu Pacific Air offers a number of facilities as part of its online booking management program: * Web Check-in * Change flights * Printing of schedule receipts * Cancel flights or entire booking * Purchase add-ons Operates 100+ flights a day, to 27 destinations in 7 countries. * Asia’s 3rd largest low-cost airline based carrier with great value * After AirAsia (Malaysia) and JetStar (Australia) * With a market share of 50% * Flown over 45 million passengers since March 1996 * Low cost, great value * Concept: No-frills Airline No hot meals. No newspaper. Mono-class seating. Operating with a single-aircraft type. Faster turnaround time * Makes the flight enjoyable * Fun flights Games, flight safety, sometimes wedding proposals * Gives importance to small details * Airplanes Youngest fleet –29 aircrafts, average age of 17 months * Small enough to land on smaller airstrips –e. g. top tourist destinations-Boracay Palawan * No. 1 domestic airline * Domestic flights: 55 * Routes: 146 * Destinations: 33 domestic 16 international Opportunities * Cebu Pacific has launched a range of innovative advertising opportunities both outdoors and on board, including aircraft body wrap, print ads on thermal boarding passes, and sponsored games on board. * Cebu Pacific operates an average of 270 domestic and international flights daily and flew over 4. million passengers between January and May 2011. * â€Å"We are proud to say that Cebu Pacific is the first airline to offer ambient advertising for those who wish to align their products with CEB’s high-quality and fun image, while also reaching out to a captive audience, day-in, day-out through our flights,† said CEB VP for Marketing and Distribution, Candice Iyog. * Cebu Pacific has made rece nt additions to advertising opportunities on board including overhead cabin lockers, seat trays, motion sickness bags, cups, and napkins. â€Å"We offer out-of-the-box advertising options to companies for maximum return of investment and measurable results. This includes advertising opportunities in the sky, through one of our aircraft, as well as strategic placements on our website,† added Candice. * The airline operates 10 Airbus A319, 15 Airbus A320 and 8 ATR-72 500 aircraft. By the end of 2011, CEB will be operating a fleet of 37 aircraft – with an average age of less than 3. 5 years – one of the most modern aircraft fleets in the world. Between 2012 and 2021, Cebu Pacific will take an additional 23 Airbus A320 and 30 Airbus A321neo aircraft. * Cebu pacific was given an opportunity to offer an alternative * When the airline industry was liberated * Legacy carriers (PAL) were privatized * Shows financial strength * Held an initial public offering (October 201 3) * Largest local IPO in the Philippines U$D239 million * Php125 per share, 214. 63 shares * Raised Php26. 8 billion in the stock market * Looks at future possibilities * Airline industry’s potential growth is at 15% to 20% * Ordered 24 new Airbus units at U$D2 billion To handle more passengers Fly more frequently to more routes * Revolutionized the booking system * Dramatic reduction of distribution costs * Gives priority to sales promotion as a mode of communication * Tiered pricing schemes and incentives * The earlier you book, the cheaper the ticket will be Threats * Delayed flights because of bomb threats Cebu Pacific is now the No. 1 domestic airline â€Å"Since the launch of our ‘Go’ fares last November, we have seen how this has influenced air travel and encouraged more people to fly. Our end-September reports show that total domestic travel was up by almost 40% compared to the same period last year and we believe that there’s still more we can do for the industry and the growing Philippine economy,† Gokongwei said. â€Å"As we expand our operations and open new routes, both domestic and regional, we will continue to offer the lowest fares in the destinations we fly to. Tens of thousands of people are flying for the first time and that makes both our passengers and the airline very happy,† Gokongwei added. Gokongwei also said â€Å"This is indeed a milestone in the history of Cebu Pacific and much of the credit must go to the CEB team who has worked tirelessly for the past 10 years. Now we are No. 1 in the Philippines and hope to do the same for the region. † Now in its 11th year, CEB has the newest fleet in the Philippines and one of the newest in Asia as it operates 12 brand new Airbus aircraft to its 20 domestic and 6 regional destinations. The airline awaits the delivery of two more Airbus aircraft in early 2007 to complete its $670 million re-fleeting program. How to cite Cebu Pacific Air, Essay examples

Innovation and Entrepreneurship of Deliveroo

Question: Discuss about the Innovation and Entrepreneurship of Deliveroo. Answer: Introduction: This assignment consists of critically analyzing the Innovation and Entrepreneurship strategies of Deliveroo in Australia. As a consultant of the Organization, the researcher has the responsibility to find ways to improve the business of Deliveroo through innovation and entrepreneurship strategies of Management. Deliveroo is known as one of the most popular Online Food Ordering Company globally. Deliveroo incorporated their business as a start up in London and now operates approximately in 12 countries including Australia. The growth rate of Deliveroo is phenomenal since its foundation on 2013. It is estimated that Deliveroo is growing at a pace of 25% to 30% every month from the day of its incorporation and they are not slowing down either. The company has more than 13,000 employees and more than 20,000 technical self-employed couriers services. The customers place their orders online and the company provides them courier service to transport orders from restaurants to customers ("Deliveroo", 2017). Innovation Strategies of Deliveroo: The existence of Deliveroo in the Australian Market came into place in November 2016. Deliveroo the organization operates in Melbourne, Brisbane and Sydney. According to the researcher, Deliveroo can invest money towards improving their innovation and penetrating the market of Australia. This can be done by expanding their cities in which they operate and make expertise in creating better restaurant with best innovation skills. Moreover, Deliveroo needs to grow their market share in Australia, and needs to develop their brand across Australia effectively; there is a more than 400% growth of Deliveroo since its incorporation in Australia (Koorevaar, Veelenturf Wonesel, 2016). Deliveroo has already launched 9000 restaurants in Australia and have expanded its operations in 29 cities across Australia. The various strategies through which Deliveroo can make prosperous growth in Australia, they are as follows: Flexible Payment Option: In the food delivery, business riders are very important tool through which flexibility in the organization can be achieved. Riders works as the intermediary between the organizations products and the consumer, the whole responsibility of supplying the product is depended on the riders only (Lautre, 2016). Deliveroo must provide proper wages to their riders such like paying them on an hourly rate irrespective of paying them as per delivery. This will motivate the riders. Deliveroo should focus on creating a situation where the riders take decisions on which model they want to choose while delivering the products to the customers. Such as like choosing hourly rate or commission paid mode (Moran, 2014). Therefore, this will create great flexibility for the riders and enable them to enjoy their work and work more efficiently for the company. Strong Focus: Organizations like Uber are placing huge competition to Deliveroo by launching their Eats Services in Australia. To prosper and maintain them in the competition Deliveroo needs to focus on their sole business that is selling food. Apart from their competitors, Deliveroo needs to develop a singular focus. As the company is on the business for the last four years and they should only focus with restaurants. Deliveroo needs to create a successful local team that will provide them success in the long run (Schildt, 2016). Affordable Pricing: It is not necessary for the organization to innovate them in respect to products and services but also with innovative thinking while pricing a product. The price of Deliveroo per order is on average of $20 to $25 whereas competitors like Dominos Pizza and Mac Donalds offer a price range of $18 to $20 (Lautre, 2016). Therefore, to enter the market Deliveroo need to lower their price range in respect to its competitors. Thus, it will generate an idea that Deliveroo is a reachable replacement for home cooking and more number of customers engagement will follow due to affordable pricing method. Focusing on Rural Areas: Deliveroo is somewhat considered as one the urban centric brands as they are technology driven and their primary target is middle class people of Australia. However, to make their brand more accessible for all the consumers Deliveroo needs to focus on Rural Areas of Australia, where there is large residential population but very low number of restaurants availability. Deliveroo needs to create innovation in their supply chain in order to cater those customers that are living in rural areas (Casilli, 2016). Investing on Expansion: It is often determined that expansion leads towards innovation. Deliveroo in order to increase the growth of their company needs to expand them globally. Proper innovation in their working culture, increasing expertise in their food delivery service and expansion their business in rural areas will provide them a competitive advantage. Deliveroo needs to invest more on their research and development department to create more user-friendly website and fast delivery system for their potential customers (Johnston Bate, 2013). Increase in Capital: According to the researcher, Deliveroo needs to raise capital in their organization to drive towards innovation in the global food delivery industry. Proper investment in the capital structure of Deliveroo will provide them to increase efficiency in their business operations and will solve the problems that Deliveroo face while offering delivery to their potential clients (Nylen Holmstrom, 2015). Risk Confronting the Firm: According to the researcher, Deliveroo consists of risk associated with self employed riders. The organizations must make plans to pay their riders on hourly basis rather than on pay according delivery basis. The risk prevailing here is that the employees those are self employed does not have the benefit of wage protection, sick pay and other benefit of employment. Therefore, it is necessary for Deliveroo to understand their riders needs and act accordingly to safe guard their interest and enhance their job protection (Lautre, 2016). Impact of Environmental Forces: To succeed in the expansion of their business and growth Deliveroo needs to take proper initiatives to solve environmental impact of their businesses. The organization needs to reduce consumption of material in their operations, increase usage of recycled materials and make proper service arrangement for vehicles and sustain the environment with proper care and diligence. Deliveroo should maintain efficiency in their environmental management system and ensure adequacy and suitability towards environment protection. They should also try to reduce the exhaust emission of their transport vehicles in order to decrease air pollution (Nylen Holmstrom, 2015). Entrepreneurship Strategies of Deliveroo: The owner of Deliveroo William Shu left his job as a investment banker and started a food delivery business in Britain. According to William Shu You have to got to be irrational sometimes. Entrepreneurship is all about creating something new with the application of leadership strategies and principles Australia (Koorevaar, Veelenturf Wonesel, 2016). According to the researcher, the various entrepreneurship strategies through which Deliveroo can develop their business are as follows: Reinventing the Company: According to the researcher, it is necessary to make changes in the organization to make a competitive advantage in the market place. Deliveroo needs to restructure their websites, logos and the uniforms of their riders to enhance more security and safety towards them (Schildt, 2016). Increase in Quality: Deliveroo has own the Best Beats First Award in the Deloitte Institute of Innovation and Entrepreneurship. According to the researcher, Deliveroo success in the future is determined by how well they provide quality to their customers. As the business is growing rapidly, it is necessary for the organization to keep their mind focus on quality rather than quantity of expansion. The primary objective of Deliveroo should be in providing hot meals to their customers at home and render superior service quality to them (Casilli, 2016). Technological Advancement: It is necessary for all the organizations to change their technology after some point of time and keep expertise of new and modern technology to provide efficiency in front of their customers. Deliveroo should use sophisticated technology algorithms to provide restaurants and customers and have real-time information of the riders location. Therefore, it will create consistency of the services and reduce the delivery time of orders (Sharkey-Scott, Reilly Andersson, 2016). Differentiation of Service: Deliveroo services are needs to be differentiated from its competitors like Uber Eat, the organization needs to compare and compete with the strategies of its competitors to make a competitive advantage in the market place. Deliveroo must provide more customer engagement in their day-to-day operations and provide feedback to their customers queries. Moreover, Deliveroo can also introduce new methods in their supply chain to provide decrease the time of delivery (Aaboen et al, 2016). Brand Recognition: It is mandatory to brand an organization impressively while expanding the business overseas. According to the researcher, Deliveroo must promote their brand universally to attract customers from all around the world. Branding consists of promoting the product and services of the organizations in various platforms like social media, Internet and live events. Therefore, proper branding not only creates awareness among the customers but also creates opportunities for the organizations to accumulate various investors globally (Koorevaar, Veelenturf Wonesel, 2016). Distinct USP (Unique Selling Point): Unlike other food delivery business that only provide focus on online marketplaces for takeaway restaurants Deliveroo must maintain good partnership with premium and quality restaurants that does not only provide delivery but much more than that. Deliveroo must address the needs of customers and their preferences while selecting restaurants for their businesses. Parting with highly renowned restaurants will provide Deliveroo with a different USP than its competitors and will create a competitive advantage of the organization in the Australian market place (Kuratko, 2016). Conclusion: In conclusion, todays business world every company needs to increase the innovation in its operations and infrastructure along with the application of Entrepreneurship strategies to sustain in the competitive world of business. Deliveroo is growing rapidly since its incorporation in Britain, and it has expanded its business to the every corner of the globe and it still has the potential to increase its business globally. The company has successfully implemented innovative practices in their operations and marketing accordingly and with proper entrepreneurship skills, they can achieve valuable growth and development in the long run. 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